#31 How to Develop Confidence in Your Writing and Yourself–with Alyssa Dver

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSDo you ever doubt yourself? Do you ever feel like you’re on a roller coaster ride of emotions–confident one minute, and confused the next? Do you ever wish you had some concrete strategies for building confidence in yourself and your work? Today we’re talking with Alyssa Dver and she is going to share with us a little about the science of confidence. Alyssa is co-founder & Chief Confidence Officer for the American Confidence Institute (ACI) and has presented all over the world for organizations such as the World Diversity Summit at the United Nations, The Institute for Entrepreneurial Excellence, The U.S. Small Business Administration of MA, The Center for Women & Enterprise and others. She is the author of six top selling books including, Kickass Confidence: Own Your Brain. Up Your Game, Ms. Informed: Wake up Wisdom for Women, and No Time Marketing. She’s been published in Forbes, BusinessWeek, Entrepreneur, and is frequently interviewed by respected media such as NPR, The Boston Globe, Inc., CNN Money, and CNBC. Prior to ACI, Alyssa was the founder of Mint Green Marketing where she was the Executive Marketing Advisor to over 150 companies in a variety of industries based around the world. IN THIS EPISODE, YOU’ll DISCOVER: What is confidence and where it comes from. What makes some people confident and others not so much. How we can all develop more confidence. Alyssa’s favorite confidence building strategies. What to do when we have people all around us trying to undermine our confidence, pulling us down, telling us we’re wasting our time…or that we should “get a real job”....

#30 How to Get More Than Your Fair Share of Media Attention (for free)–With Dean Rotbart

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSHave you ever heard the saying, “advertising is what you pay for, publicity is what you PRAY for”? Would you like to get some of that publicity action for your book? Would you like to have journalists writing about you and telling others to buy your book? Well today we’re talking with Dean Rotbart—master Buzz Snatcher. Dean was an investigative financial journalist for the Wall Street Journal, where he served as a ‘Heard on the Street’ columnist and an investigative reporter. He was the winner of the John Hancock Award for Excellence in Financial Reporting and was nominated by the Journal for the Pulitzer Prize in Explanatory Journalism. Through his Reputation Tool Chest workshops and training programs, he uses his extensive expertise to help Global 500 corporations as well as small businesses and entrepreneurs build (or rebuild) their reputations through the media. He also teaches these techniques through his radio shows Monday Morning Radio and Business Unconventional. Dean uses the term “Buzz Snatching” to describe his method of incorporating cutting-edge media relations, social networking, content generation, event planning and other non-conventional methods of getting the public thinking and talking about you and your book. IN THIS EPISODE YOU’LL DISCOVER:  What exactly is buzz snatching and how it can help you gain a TON of media attention. A step-by-step walk through of the 5 pillars of Buzz Snatching. The most common mistake made by authors with low book sales. Examples of over-the-top (but respectful) publicity stunts and why you have to stand out to get attention. LINKS AND RESOURCES:...

#29 More Best Seller Strategies –with Rob Kosberg

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSHave you ever wondered what it takes to be a best-selling author? Did you know there are tested strategies that can practically guarantee best-seller status? Would you like to know what they are? Today we’re talking with Rob Kosberg and he is going to share with us how he has taken more than 100 authors to best seller status over the past few years. Rob Kosberg is a #1 best selling author, founder of BestSellerPublishing and has been featured on ABC, CBS, NBC, FOX and the Wall Street Journal. Rob has spoken to and taught thousands of entrepreneurs, coaches and consultants how to stop hunting for clients and instead position themselves as the hunted. Through his trademarked Publish. Promote. Profit. (TM) program Rob helps his clients to create their own professional, best selling book (guaranteed) and then teaches them how to use that book to grow their income via speaking engagements, free publicity and lead generation strategies. Rob used his own best selling book and these strategies to build his last company to over $1,000,000 in income in less than 15 months. IN THIS EPISODE YOU’LL DISCOVER: How many books do you have to sell to be a best seller? Do you have to be some kind of celebrity to become a best seller? What’s the best way to launch a book if there’s no platform, no email list, nothing. How can authors start building some buzz? What are some ways to promote a book using offline media like TV and radio? What are some ways to promote...

#28 How to Build a Fan Base of 30,000 Through Social Media — With Charlotte Eriksson

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSWould 30,000 raving fans make a difference to your career? Do you think a following like that would help you sell more books? Would you like to know how one young musician and poet did just that? Today we’re talking with Charlotte Eriksson and she is going to share with us how she built an international community of followers through social media. Charlotte Eriksson is a songwriter, publisher and author from Sweden, but is currently living somewhere in Europe, wherever the inspiration is for the moment. She left everything she had and knew in Sweden as a teenager, and moved to London to dedicate her whole life to her writing and music. Since then she has started her own publishing and distribution company Broken Glass Records. She published her first book Empty Roads & Broken Bottles; in search for The Great Perhaps. She has produced and released six critically acclaimed albums, reached #2 on the Swedish iTunes chart. She has also toured all over the UK and Europe, and gained a following of over 31,000 followers on her social sites like Twitter and Tumblr. Her new book of prose and poetry Another Vagabond Lost To Love: Berlin Stories was published in May, 2015. IN THIS EPISODE YOU’LL DISCOVER: What made Charlotte decide to leave her home as a teenager How she not only survived, but thrives, as a musician and poet traveling all over Europe How she build a massive “hard core” following on social media sites like Twitter and Tumblr What activities writers should focus on when growing...

#27 Email Marketing for Authors –with Louise Crooks

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAre you building an email list of your readers and fans? Did you know that building an email list is one of the most important things you can do for your long-term success. Would you like to know the easiest way to start? Well, today we’re talking with Louise Crooks and she is going to share with us a little about how authors can build email lists. Louise Crooks is known as The Keys to Clarity Coach. She is an intuitive Holistic Business Coach, radio show host, speaker, and co-author of Stepping Stones to Success also featuring Jack Canfield and Deepak Chopra. She supports soul-driven coaches, healing practitioners and transformational authors to create exponential and aligned VISIBILITY so they can get their messages out into the world and get the attention of their IDEAL clients and readers. Louise helps her clients through her KeystoClarity System for Success program, as well as her niching and visibility programs. She believes there is no cookie cutter solution to marketing, and she explores your unique path with you to create success. She also helps authors build their platform ready for their book launch, and has interviewed many new authors launching their books and published their interviews as the roving journalist for Published Magazine. You can learn more about Louise and her services at www.keystoclarity.com   IN THIS EPISODE YOU’LL DISCOVER: What is email marketing and what is it not? When should an author start thinking about building an email list? What’s the best way for an author to start growing their list?...

#26 How to Align Your Book and Your Business For Maximum Profits–with Russell Brunson

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSHave you ever heard that you should build backend products and services tied to your book? Did you know that’s one of the best ways to make money with a book? Whether you write fiction or non-fiction . . . Whether you have a business already or not . . . And have you ever wondered exactly what you should create and how the heck you sell them? Today I am so excited to be talking with Russell Brunson. He is going to share with us a little about actually creating and selling backend products based on your book. Russell started his first online company while he was wrestling at Boise State University.  Within a year of graduating he had sold over a million dollars worth of his own products and services from his basement. For over 10 years now Russell has been starting and scaling companies online.  He owns a software company, a supplement company, a coaching company, and he is the author of the best selling book DotComSecrets: the Underground Playbook for Growing Your Company Online. DotComSecrets was written to help entrepreneurs around the world to start, promote, and grow their companies online. And it’s been getting rave reviews from people like Tony Robbins and Dan Kennedy. IN THIS EPISODE YOU’LL DISCOVER:  The “secret formula” for intentionally designing your business to align with your book.  How to create a backend using the Value Ladder strategy. The different kinds of products or services you can create and sell. Examples of how to businesses can use this strategy...

#25 How Hybrid Publishers Can Help You Get Published –with Julie Salisbury

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAre you frustrated with waiting to be “accepted” by a traditional publisher or agent? Does the idea of self-publishing make you a little nervous? Did you know there’s a middle ground–where a professional publisher partners with you to make your book a reality and get it out into the world? Today we’re talking with Julie Salisbury and he/she is going to share with us a little about the hybrid publishing model. Julie has a background in marketing and product development on an international scale. She is the founder and CEO of Influence Publishing–an independent, hybrid publisher with the mandate of publishing books that influence positive change in the world. Under that umbrella, they have published non-fiction and fiction titles that span a wide spectrum of topics from health and wellness to business, self-help, children’s literature, memoirs and more. From health experts to business leaders, from artists, performers, and athletes to leaders in the self-help field, Influence Publishing has helped countless authors throughout Canada, the U.S., and the world, share their stories. She is also an author herself, and the creator of InspireABook workshop, a unique step by step system to help first time authors write, publish and promote their books.   IN THIS EPISODE YOU’LL DISCOVER: How much it really costs to publish a high-quality book, and why you might want to pay for it up front. How traditional publishers might be taking advantage of you. The pros and cons of using a hybrid publisher instead of a traditional publisher. The pros and cons of using a hybrid publisher...

#24 How Writing a Book Can Benefit Your Business –with Jennifer Swanson

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAre you a business owner, consultant, speaker or coach? Have you ever wondered how writing a book might benefit your business? Have you ever wondered if you’re really cut out to be an author? Today we’re talking with Jennifer Swanson and she is going to share with us a little about her journey as a non-fiction author. Jennifer Swanson has been teaching Communication and Human Relation skills since 1993 to college students entering the medical field. She is also the creator/host of the Communication Diva Podcast, which has an international audience and helps people in deepening workplace and personal relationships through more effective communication. She is the author of the book What They See: How to Stand Out and Shine in Your New Job. Jenn draws upon years of expertise as she shares her passion for inspiring others to reach their full potential with readers and audiences worldwide.   IN THIS EPISODE YOU’LL DISCOVER: How Jenn got through the writing, editing, and publishing process.  What thoughts went through her head and how she dealt with them.  The business benefits Jenn has seen from being an author. RESOURCES AND LINKS: Learn more about Jenn at her website. Check out Jenn’s podcast. Follow Jenn on Twitter!  Jennifer’s Book:                ...

#23 Time Management For Authors –With Tom Dowd

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSDo you ever feel like you’re out of balance—like you’re always working, and not moving forward? Would you like to know how to get more accomplished in 40 hours than you’re currently doing in 60 or 70 hours? What if your success were simply a matter of working smarter not harder? Today we’re talking with Tom Dowd, and he is going to share with us a little about his experience with work/life balance and time management. Tom is a prize-winning speaker, award-winning author, and trainer—all spurred by his need to be more than a painfully shy and introverted individual on a roller coaster ride of success. Tom has taken the strategies and insights learned over 24 years in the financial industry in management and leadership roles to write his fourth book Time Management Manifesto: Expert Strategies to Create an Effective Work/Life Balance. This book teaches readers that time management is a disciplined mindset. Having control in your life is about commitment, routines, flexibility, adjustments, and planning. We do have more control in our lives than we think, and it’s important for you to manage your time– don’t let it manage you. IN THIS EPISODE YOU’LL DISCOVER: Why it feels like we work and work and never get anything done. (Are we really on a hamster wheel – or does it just seem that way?) The secret to getting more done in 40 hours than the 60 or 70 you’re working now. How to balance both a full-time day job and writing a book. How to develop good time-management...

#22 How Body Language Can Help Authors Succeed –with Sharon Sayler

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSDo you want to be true to who you are? Are you writing in order to make the world a better place? Would you like to show up with confidence and courage and have people buy into your ideas more often? Writers spend their whole existence trying to craft the right words, and often completely ignore the power of their other communication tools. Whether we want to or not, authors need to have face-to-face interactions with people—whether that’s meeting with agents, publishers, or interacting with fans. Today we’re talking with Sharon Sayler and she is going to share with us a little about body language, confidence, and being a writer. Sharon Sayler is an international best-selling author, communications trainer, and speaker. She is devoted to teaching professionals around the world how to become stronger, more influential leaders through strategic communication. She is the author of seven books and coauthor of two including Charisma: The Art of Relationships with Michael Grinder. Her body language book What Your Body Says and How to Master the Message, published by John Wiley and Sons has been released in six languages and is suggested reading in universities around the world. Her latest international bestseller Mindfulness in Action: A Hands-on Guide to Creating Peace Amidst The Chaos shows you how to live mindfully and intentionally to create a vibrant, energetic life based on real connection, trust, permission and love. You can learn more about Ms. Sayler and her groundbreaking work at www.SharonSayler.com  IN THIS EPISODE YOU’LL DISCOVER: Why should writers bother to understand communication...