#24 How Writing a Book Can Benefit Your Business –with Jennifer Swanson

Podcast: Play in new window | DownloadSubscribe: Android | RSSAre you a business owner, consultant, speaker or coach? Have you ever wondered how writing a book might benefit your business? Have you ever wondered if you’re really cut out to be an author? Today we’re talking with Jennifer Swanson and she is going to share with us a little about her journey as a non-fiction author. Jennifer Swanson has been teaching Communication and Human Relation skills since 1993 to college students entering the medical field. She is also the creator/host of the Communication Diva Podcast, which has an international audience and helps people in deepening workplace and personal relationships through more effective communication. She is the author of the book What They See: How to Stand Out and Shine in Your New Job. Jenn draws upon years of expertise as she shares her passion for inspiring others to reach their full potential with readers and audiences worldwide.   IN THIS EPISODE YOU’LL DISCOVER: How Jenn got through the writing, editing, and publishing process.  What thoughts went through her head and how she dealt with them.  The business benefits Jenn has seen from being an author. RESOURCES AND LINKS: Learn more about Jenn at her website. Check out Jenn’s podcast. Follow Jenn on Twitter!  Jennifer’s Book:                ...

#18 How to be a Best Seller –with Viki Winterton

Podcast: Play in new window | DownloadSubscribe: Android | RSSWould you like your book to be a best seller? Does it seem like an impossible dream? Would you like to know what it takes to make that happen? Today we’re talking with Viki Winterton and she is going to share with us how her company Expert Insights Publishing has created over 500 best sellers. Viki Winterton is founder of Expert Insights Publishing, home of best-selling and award winning books and magazines, where visionaries and those on the rise come together to create immediate impact. Expert Insights Publishing is built on the solid foundation of over 25 years of expertise in promotion, publishing, product development, networking, and success. Fortune 100 companies and individuals across the globe know Viki for fostering powerful and loyal relationships and supporting her communities in wildly creative, unique, and wonderful ways. Viki is also a multiple #1 International Best-Selling Author and Award-Winning Publisher, founder of Bestselling Authors International Organization, Write Now! broadcast and Write Away, Write Now!, the global community where writers find everything they need at each stage of their journey. Episode Bonus: Just for you–Viki is giving away PDF copies of her #1 best selling books. Click to get access to this valuable information. IN THIS EPISODE YOU’LL DISCOVER: What being a “Best Seller” really means. Does being a best seller really make a difference in the long run? What are the steps to becoming a best seller? Are they different for fiction vs. non-fiction? When is the best time to start thinking about what to do to become a best seller? What are...

#12 How to Make Sure Your Book Cover and Interior Design Look Professional and Credible — With Joel Friedlander

Podcast: Play in new window | DownloadSubscribe: Android | RSSOnce you’re finished writing and editing your manuscript, what happens next? How do you take words on a page and turn them into a beautiful book that people will want to buy? If people judge books by their covers—and they do—what makes a cover that people want to buy? Today we’re talking with Joel Friedlander and he is going to share his expertise on interior and cover design. Joel is an award-winning book designer and blogger. He’s been launching the careers of self-publishers since 1994 from his book design and consulting practice at Marin Bookworks in San Rafael, California. Joel is the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish, and he writes TheBookDesigner, a popular blog on book design, book marketing and the future of the book. Joel also is the founder of The Self-Publishing Roadmap, a training course for authors, and BookDesignTemplates.com, where he provides tools and services for authors who publish their own books. And he has just published The Self-Publisher’s Ultimate Resource Guide, with coauthor Betty Sargent IN THIS EPISODE YOU’LL DISCOVER: Just how important is design to the overall impact of a book. What makes a good cover design, and what makes a bad one. What makes a good interior design. Two ways to make sure you hire a great designer who understands you and your book. Why you are sometimes not the best judge of a great cover for your own book (and who is). The two biggest mistakes authors make when it comes to book design. RESOURCES AND...

#5 Live-Connected Books: The Future of Digital Publishing is Here — with Nick Night

Podcast: Play in new window | DownloadSubscribe: Android | RSSWhat if you could publish your book and have the ability to change every copy in existence whenever you want to? What would that mean to you? Would you update your facts and information in real time, maybe change some typos if you found them? Would you promote your upcoming book inside your last book? How about letting readers know about your next book tour? I’m not talking science fiction here. It is part of a new movement in digital publishing technology that makes it possible for authors and readers to connect with each other like never before. It is so cool. Today, we’re talking with Nick Night. Nick is the CEO and co-founder of Revizzit, the publishing platform for live-connected products. He is the author of the book SYNCED: Supercharge your business with the power of connected products. He is also a software developer and entrepreneur creating unique digital products for niche audiences including his renowned BeatNik line of ukulele software products (which I just have to check out because they just sound so cool). Formerly, Nick was an executive in television animation and online games. (And if you dig really, really deep, you can find out that he was once a world famous magician appearing on stage and television in over 30 countries.) IN THIS EPISODE YOU’LL DISCOVER: What is a live-connected book and why is it the future of digital publishing How to promote your upcoming books, projects, and events in every copy of your last book How a fiction author might use live-connected books How a...

#2 How (and Why) To Land Sponsorships For Your Book — with Roberto Candelaria

Podcast: Play in new window | DownloadSubscribe: Android | RSSWould it make your life easier if you had a few extra thousand dollars to put towards your book? How about 10 or 20 extra thousand dollars? What would you do with that money? Would you hire an awesome cover designer? Would you be able to take some time off from work to finish your book? Maybe you would create your own indie publishing company, or maybe you’d even create a killer national book tour or a live event. Does that sound cool to you? Well today we’re talking with Roberto Candelaria, and he’s going to tell us today about how authors can find and use other people’s money to make their book dreams a reality. Let me tell you a little bit about Roberto, real quick. Roberto is an uncle, a dreamer, and a Disney kid at heart. He is also the founder of Sponsorship Boot Camp, and the author of the #1 international bestselling book, Relationships Raise Money: A Guide To Corporate Sponsorship. He is an in-demand mentor, trainer, and consultant, and he’s worked with such companies as American Airlines, BMW, Dell, Disney, Enterprise Car Rentals, Hilton Hotels, Southwest Airlines, State Farm Insurance, Wells Fargo and Zappos, just to name a few. He is a recognized industry leader, and his products, presentations and webinars have made him a world renowned, innovative expert. As one of his clients recently said, “If you follow his plan, success is inevitable.” If you haven’t guessed by now, Roberto is an expert on helping authors, entrepreneurs, speakers and non-profits secure corporate sponsorships for...

#1 Smart Independent Publishing Strategies — with Angela Bole

Podcast: Play in new window | DownloadSubscribe: Android | RSSAre you confused by all the different publishing options there are out there today? You’ve got e-book publishing, traditional publishing, self publishing, indie publishing, Kindle versus Nook versus everything else under the sun that you have available as a publisher today. If you’ve ever wondered exactly what goes into self publishing a book or anything related to publishing a book yourself, you’re going to want to pay special attention to our guest today, Angela Bole. Angela is executive director of the Independent Book Publishers Association (IBPA), the largest book publishing association in the United States. They serve small presses and self published authors. The IBPA’s mission is to lead and serve the independent publishing community by providing advocacy, education and tools for success. Prior to joining IBPA, Angela served 2 years as deputy executive director of the Book Industry Study Group, an organization that fosters conversation and consensus across all sectors of the book business. And before that she served two years as the Book Industry Study Group’s associate director and two years as its marketing and communication manager. Angela holds a Masters of Science in Book Publishing from New York University and currently serves on the board of directors for The Book Industry Study Group and IDPF, the International Digital Publishing Forum. The lady knows her stuff when it comes to publishing and marketing! IN THIS EPISODE YOU’LL DISCOVER: The difference between traditional, independent, and self publishing The pros and cons of self-publishing vs. traditional How to get your book published by an indie publishing house What kind of...