#48 How to Self-Publish and Get Paid More by Letting Readers Pay What They Want–with LeanPub

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSWould you like to get feedback on your book—from actual buyers– BEFORE it’s finished?  Does writing in serial format sound fun to you? Would you like to earn more for your books and keep more of each sale? Today we’re talking with ­­­­­­­­­­ Len Epp and he is going to share with us a little about a concept called Lean Publishing.   Len Epp is a cofounder of Leanpub, which provides authors with tools to write and sell both in-progress and completed ebooks. Leanpub has a startup culture, which means that every day Len does a little bit of everything related to self-publishing. Since Leanpub can be used to both make and sell books, and it even has its own book reading app, this means that he interacts with both authors and readers, and he has to look at everything, from marketing efforts to new feature design, from all sides. Before joining Leanpub, Len wrote a doctorate in English at Oxford and then moved into investment banking in London, specializing in mergers and acquisitions in the utilities sector. He enjoys wearing the seemingly contradictory hats of resident corporate finance and literary type person at Leanpub, and in his spare time he is writing a novel satirizing the relationship between literature and nationalism.   IN THIS EPISODE YOU’LL DISCOVER: How letting readers choose the price can actually put MORE money in your pocket. Why publishing a serial book can benefit your readers and your sales. The best way to interact with your readers and keep them interested in your...

#47 How to Avoid Common Publishing and Marketing Blunders (Part 1) – with Judith Briles

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAre you thinking of publishing your own book? Are you a little worried you’ll mess something up or miss something important? Would you like to get some free advice from one of the most experienced self-publishing experts out there? Today we’re talking with Judith Briles and she is going to talk us through some of the big self-publishing blunders, bloopers and boo boos that she’s seen happen over and over again. Judith is an advocate for authors and writers and is known as The Book Shepherd. Delivering practical publishing information and guidance, she is the author of 35 books, many of them award-winning best sellers including Snappy Sassy Salty: Wise Words for Authors and Writers and Author YOU: Creating and Building Your Author and Book Platforms. Her latest book is How to Avoid 101 Book Publishing Blunders, Bloopers and Boo-Boos Her books (and her mouth) have generated in excess of $5,000,000 in revenues and taken her from Oprah to Good Morning America, CNN, the Wall Street Journal and more. Judith is the Chief Visionary Officer of AuthorU.org, a non-profit membership organization dedicated to the author who wants to be seriously successful.   IN THIS EPIDSODE YOU’LL DISOVER: Common front cover mistakes How to write a back cover that sells Common design and layout mistakes How to find your book’s purpose, and why that’s important How to incorporate vision and passion into your author platform What to do when you make a publishing or marketing mistake How to find reader communities in your genre How to avoid publishing predators...

#46 Simple Book Marketing Strategies on Facebook and Amazon- with Scott Lorenz

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSBe honest… did you think you were done with your job as an author when you typed “The End”?  Have you heard that you need to market your book, but aren’t sure where to start? Are you overwhelmed by all the book marketing advice out there? Today we’re talking with book publicist ­­­­­­­­­­Scott Lorenz and he is going to share with us a little about easy things you can do to market your book—whether it’s been out for a week or a few years. Scott is President of Westwind Communications, a public relations and marketing firm with a special knack for working with authors and entrepreneurs to help them get all the publicity they deserve and more. He works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th. He’s handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. He’s generated media coverage for numerous genres including, fiction, health, romance, business and children. Scott Lorenz is a regular contributor to The San Francisco Book Review, Small Business News by PR Newswire and articles from his blog The-Book-Publicist.com are distributed to thousands of authors across multiple platforms each month including the Independent Book Publishers Association and The Association of Publishers for Special Sales. Lorenz is frequently quoted in the press with appearances on MarketWatch, TheStreet.com, as well as other influential media outlets. You can learn more about Westwind Communications’ book marketing approach at book-marketing-expert.com. IN THIS EPISODE: The most important kind of marketing, and how to get it jump started...

#43 How to Plan and Execute a Successful Book Signing – with Gary D. Robson

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSHave you thought about how you plan to launch (or re-launch) your book?  Are book signings part of your plan? Are you a little lost on the details of how to set up and execute a great book signing? Today we’re talking with Gary D. Robson, and he is going to share with us a little about his career as a multi-genre author and book store owner. Gary Robson is the author of over two dozen books with total sales approaching half a million copies. He has written on technology, history, and tea. He also has the dubious distinction of having written more books about poop than any other author. His most recent books include the children’s book Who Pooped in Central Park? And Gary’s Guide to Successful Book Signings. In his copious spare time, he runs a bookstore and a boutique publishing company in Montana.   IN THIS EPISODE YOU’LL DISCOVER: How to approach a venue about hosting a book signing What is an “author persona” and why you need one How to get people to attend your signing When you should start planning your book signings What it really means when only a couple of people show up How to work together with the venue manager to create a successful event Just how many books can one guy write about poop?             RESOURCES & LINKS: Gary’s websites: GaryDRobson.com; TeaWithGary.com;  RedLodgeBooks.com Gary’s Facebook: Gary D. Robson Garry’s Twitter: @GaryRobson   GARY’S BOOKS:...

Episode #42 – How to Balance Business and Passion with Adam Dreece

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSHave you ever wanted to quit your job and write full time? Do you ever look at authors who’ve done it and wonder how the heck they manage?  Would you like to peek into the career of someone who’s in the early stages of someone doing just that? SO often we hear about authors who have already “made it”…they have successful careers and everything’s going great. About this time last year, I shared with you someone who was at the beginning of that journey. Someone who was still figuring things out. His name was Adam Dreece and at the time he was transitioning from full time software engineer to full-time author. Today he’s back to update us on what’s been going on over the last year. He’s accomplished some amazing things, and I think you’re going to be inspired…. At first blush, designing software and writing a fantasy novel don’t seem to have much in common. But Adam will tell you differently. “Writing and coding software are both ways of bringing ideas to life,” he explains. “Both have an inherent story. They’re just told in different languages.” Graduating with honors from the University of Waterloo’s math faculty, he was almost immediately catapulted into the high-stakes,high-pressure and highly creative world of Silicon Valley. Within a few years, and at Microsoft in Toronto. But he never stopped writing. He built a solid, 20-year career in software, working with some of the best, most creative minds in the business. It was fun, it was stimulating, and it was lucrative work. But...

#40 How Writers Can Break Into the Comic and Graphic Novel Industry –with David Gallaher

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSDo you like comics and graphic novels? Have you ever wondered what it’s like to write them? Do you have any manuscripts or inked pages tucked away you’d like to see published? Today we’re talking with David Gallaher and he is going to share with us a little about his journey as a comic and graphic novel author. Author David Gallaher has received multiple Harvey Award nominations and won The Best Online Comic Award for his work on High Moon for DC Comics. David was an early pioneer of digital comics developing projects for Marvel as well as Box 13 – the first comic designed specifically for the iPhone – for ComiXology. He has served as a consultant for Kodansha Comics — working on titles including Sailor Moon and Attack on Titan. His newest YA series — The Only Living Boy has been featured in The Hollywood Reporter, Entertainment Weekly, and am New York. IN THIS EPISODE YOU’LL DISCOVER: How to “get it done”, whether you’re inspired or not. The 3 ways comics get made. How to “break in” to the comic industry What to do if you’re too shy to chat up the famous people Where to go to learn about writing comics             RESOURCES and LINKS   David’s Website: DavidGallaher.com Follow David on Twitter: @DavidGallaher Follow David on Facebook: David Gallaher Comic Writing Workshops: bottled-lightning.com Comic Book Script Arhive: http://www.comicbookscriptarchive.com/ Twitter research: #makecomics DAVID’S...