#51 Writing and Publishing “The Recipe” – with John David Mann

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSToday, we’re talking with someone really special. His name is John David Mann, and he’s a writer I’ve looked up to for a really long time—ever since I read The Go Giver.   He has been a concert cellist, award-winning composer, high school founder, educator, publisher, entrepreneur, marketer, public speaker, and event master of ceremonies — but what he really loves to do is stay home, take quiet walks with his wife, and sit in his favorite armchair writing books. John has coauthored two dozen books, including seven New York Times and national bestsellers. His books have been published in thirty languages and have sold more than 2 million copies. He is best known for his award-winning parable, THE GO-GIVER, co-written with business thought leader Bob Burg. BUT His latest, coming this fall, is the culinary coming-of-age novel he co-wrote with Chef Charles Carroll, THE RECIPE: A Story of Loss, Love, and the Ingredients of Greatness. THE RECIPE is a tale of heartbreak and redemption… It’s a meditation on great food and secrets of the kitchen, and a life manual, all wrapped together into a story that is being called “an instant classic” (by former world heavyweight champion George Foreman), “a timeless fable with guidelines for living that will last a lifetime” (by bestselling author Daniel Pink), and “the feel-good book of the year” (by screenwriter James Justice). Now, ordinarily, John doesn’t publish books. He writes them; someone else publishes and markets them. But when more than forty publishers passed on his latest manuscript, he was faced with two...

#50 Illustrated Book Gets a Digital Upgrade – with J.B. Rivard

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSDid you ever read Alice in Wonderland or Winnie the Pooh as a kid?  Remember those beautiful pen-and-ink drawings that lovingly illustrated the stories? Have you ever wondered what happened to that style of illustrated books? Today we’re talking with ­­­­­­­­­­J.B. Rivard and he is bringing back the pen-and-ink illustrations with his book Illusions of Magic—a story of love and intrigue in 1933 Chicago. As a young child, J.B. Rivard began drawing by copying newspaper comics. In his teens, he drew illustrations for his high school’s award-winning yearbook. He attended the Chicago Academy of Fine Arts and his art has appeared in more than fifty juried exhibitions, earning many prizes and awards. He’s an artist-member of the Salmagundi Club of New York City. He’s joined today by his wife Anya Carlson who was an important partner in the publishing and marketing phases of this book. Learn more: http://www.illusionsofmagic.com/ IN THIS EPISODE: Which came first—the story or the illustrations? When a book takes nearly a decade to complete—how do you know when it’s actually done? Why he decided to go digital with his illustrated book How JB creatively attracts reviewers with his “99 Club” How to use the byproducts of your work for marketing       RESOURCES & LINKS: J.B.’s website: Illusions of Magic Gray Dog Press J.B.’s...

#48 How to Self-Publish and Get Paid More by Letting Readers Pay What They Want–with LeanPub

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSWould you like to get feedback on your book—from actual buyers– BEFORE it’s finished?  Does writing in serial format sound fun to you? Would you like to earn more for your books and keep more of each sale? Today we’re talking with ­­­­­­­­­­ Len Epp and he is going to share with us a little about a concept called Lean Publishing.   Len Epp is a cofounder of Leanpub, which provides authors with tools to write and sell both in-progress and completed ebooks. Leanpub has a startup culture, which means that every day Len does a little bit of everything related to self-publishing. Since Leanpub can be used to both make and sell books, and it even has its own book reading app, this means that he interacts with both authors and readers, and he has to look at everything, from marketing efforts to new feature design, from all sides. Before joining Leanpub, Len wrote a doctorate in English at Oxford and then moved into investment banking in London, specializing in mergers and acquisitions in the utilities sector. He enjoys wearing the seemingly contradictory hats of resident corporate finance and literary type person at Leanpub, and in his spare time he is writing a novel satirizing the relationship between literature and nationalism.   IN THIS EPISODE YOU’LL DISCOVER: How letting readers choose the price can actually put MORE money in your pocket. Why publishing a serial book can benefit your readers and your sales. The best way to interact with your readers and keep them interested in your...

#47 How to Avoid Common Publishing and Marketing Blunders (Part 1) – with Judith Briles

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAre you thinking of publishing your own book? Are you a little worried you’ll mess something up or miss something important? Would you like to get some free advice from one of the most experienced self-publishing experts out there? Today we’re talking with Judith Briles and she is going to talk us through some of the big self-publishing blunders, bloopers and boo boos that she’s seen happen over and over again. Judith is an advocate for authors and writers and is known as The Book Shepherd. Delivering practical publishing information and guidance, she is the author of 35 books, many of them award-winning best sellers including Snappy Sassy Salty: Wise Words for Authors and Writers and Author YOU: Creating and Building Your Author and Book Platforms. Her latest book is How to Avoid 101 Book Publishing Blunders, Bloopers and Boo-Boos Her books (and her mouth) have generated in excess of $5,000,000 in revenues and taken her from Oprah to Good Morning America, CNN, the Wall Street Journal and more. Judith is the Chief Visionary Officer of AuthorU.org, a non-profit membership organization dedicated to the author who wants to be seriously successful.   IN THIS EPIDSODE YOU’LL DISOVER: Common front cover mistakes How to write a back cover that sells Common design and layout mistakes How to find your book’s purpose, and why that’s important How to incorporate vision and passion into your author platform What to do when you make a publishing or marketing mistake How to find reader communities in your genre How to avoid publishing predators...

#46 Simple Book Marketing Strategies on Facebook and Amazon- with Scott Lorenz

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSBe honest… did you think you were done with your job as an author when you typed “The End”?  Have you heard that you need to market your book, but aren’t sure where to start? Are you overwhelmed by all the book marketing advice out there? Today we’re talking with book publicist ­­­­­­­­­­Scott Lorenz and he is going to share with us a little about easy things you can do to market your book—whether it’s been out for a week or a few years. Scott is President of Westwind Communications, a public relations and marketing firm with a special knack for working with authors and entrepreneurs to help them get all the publicity they deserve and more. He works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th. He’s handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. He’s generated media coverage for numerous genres including, fiction, health, romance, business and children. Scott Lorenz is a regular contributor to The San Francisco Book Review, Small Business News by PR Newswire and articles from his blog The-Book-Publicist.com are distributed to thousands of authors across multiple platforms each month including the Independent Book Publishers Association and The Association of Publishers for Special Sales. Lorenz is frequently quoted in the press with appearances on MarketWatch, TheStreet.com, as well as other influential media outlets. You can learn more about Westwind Communications’ book marketing approach at book-marketing-expert.com. IN THIS EPISODE: The most important kind of marketing, and how to get it jump started...

#45 How to Blend True Crime with Fiction – with Tina Amiri

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSHave you ever listened to a news story and thought “that would make a great book”?  Have you ever wondered where psychological thriller authors come up with all their twisted material? Would you like to know how one author weaves true crime into her fiction?   Today we’re talking with ­­­­­­­­­­Tina Amiri and she is going to share with us a little about her journey as a psychological fiction author. Tina is the author of the new book Whatever the Impulse. She says she has always been intrigued by abnormal human psychology and could spot it, at least on screen, from a very early age. For this reason,she chooses to write, read, and watch, character-driven fiction. Writing became a passion even before she learned how to spell, but she took a different path in school. While working in the medical field, she pursued publication and also provided book-doctoring services, from 2011 to 2013, through a literary agency. She worked with the agency until the death of its proprietor, who was an invaluable mentor to Tina and many others. Though her heart is in her writing,  editing and even ghostwriting, will likely remain in the cards for a long time.   IN THIS EPISODE: How the true crime in Tina’s past may have influenced her writing How to find original ideas that haven’t been played out 100 times on TV and the internet. How to use real life stories to help shape your fiction work Where to draw the line between perfectionism and learning the craft How to build...