#18 How to be a Best Seller –with Viki Winterton

Podcast: Play in new window | DownloadSubscribe: Android | RSSWould you like your book to be a best seller? Does it seem like an impossible dream? Would you like to know what it takes to make that happen? Today we’re talking with Viki Winterton and she is going to share with us how her company Expert Insights Publishing has created over 500 best sellers. Viki Winterton is founder of Expert Insights Publishing, home of best-selling and award winning books and magazines, where visionaries and those on the rise come together to create immediate impact. Expert Insights Publishing is built on the solid foundation of over 25 years of expertise in promotion, publishing, product development, networking, and success. Fortune 100 companies and individuals across the globe know Viki for fostering powerful and loyal relationships and supporting her communities in wildly creative, unique, and wonderful ways. Viki is also a multiple #1 International Best-Selling Author and Award-Winning Publisher, founder of Bestselling Authors International Organization, Write Now! broadcast and Write Away, Write Now!, the global community where writers find everything they need at each stage of their journey. Episode Bonus: Just for you–Viki is giving away PDF copies of her #1 best selling books. Click to get access to this valuable information. IN THIS EPISODE YOU’LL DISCOVER: What being a “Best Seller” really means. Does being a best seller really make a difference in the long run? What are the steps to becoming a best seller? Are they different for fiction vs. non-fiction? When is the best time to start thinking about what to do to become a best seller? What are...

#17 How to Sell Your Books Without Leaving Home –with Amy Collins

Podcast: Play in new window | DownloadSubscribe: Android | RSSYou’ve worked incredibly hard to write a fantastic book— would you like to know how to sell it?  Are you skeptical of all the websites promising you best-seller status? Would you like to get the inside scoop on how books are really sold these days? Today we’re talking with Amy Collins and she is going to share with us the REAL story about how to sell your books. Amy Collins started her career in the book industry as the book buyer for Village Green Books in Rochester, New York. In 1996, she became a National Account Rep for Prima Publishing. In 2001, Amy was named Director of Sales at Adams Media in Boston and quickly rose to the Special Sales Director for parent company, F+W Media.  Over the years, she has sold to Barnes & Noble, Target, Costco, Borders, Books-A-Million, Wal-Mart, and all the major chains, as well as helped launch several private label publishing programs for book chains and companies such as PetSmart and CVS. In February 2006, she started a book marketing company for small presses that quickly became the fastest-growing book distribution company in North America, New Shelves Distribution. IN THIS EPISODE YOU’LL DISCOVER: Where most books are being sold right now. The steps for selling with Amazon’s various programs. What’s the deal with Create Space? Should you publish through them? Where are readers hearing about the books that they buy? How do small publishers and self-published authors get their books up on Amazon and in bookstores? How should an author decide which venues will sell the...

#14 How to Pre-Sell Your Books and Build Your Platform — with Justine Schofield

Podcast: Play in new window | DownloadSubscribe: Android | RSSDo you want to sell more books? Would it be cool if you could sell them before you’re even published? Would you like to know if there’s any demand for your book before you go through all the trouble of writing it?   Today we’re talking with Justine Schofield, and she is going to share with us how crowdfunding and pre-selling can help you get the word out about your book and give you some much needed momentum during and after your book launches. Justine Schofield is the development director of Pubslush, a pre-publication platform that offers crowdfunding and pre-order options to authors and publishers. A writer at heart, Justine received her MFA in Creative Writing from Lesley University. A prominent voice in the publishing industry and an advocate for educating authors and publishers about crowdfunding, she is a regular contributor to The Future of Ink, Business Banter and other publications. IN THIS EPISODE YOU’LL DISCOVER: What crowdfunding is, what it’s not, and how it can help authors sell more books. Why crowdfunding is NOT just online pan-handling. Five reasons authors should run a crowdfunding campaign (even if they don’t need funding to publish). Two big mistakes authors make when marketing their books. LINKS AND RESOURCES: Website: Pubslush.com Facebook: https://www.facebook.com/PUBSLUSH Twitter: @Pubslush            ...

#12 How to Make Sure Your Book Cover and Interior Design Look Professional and Credible — With Joel Friedlander

Podcast: Play in new window | DownloadSubscribe: Android | RSSOnce you’re finished writing and editing your manuscript, what happens next? How do you take words on a page and turn them into a beautiful book that people will want to buy? If people judge books by their covers—and they do—what makes a cover that people want to buy? Today we’re talking with Joel Friedlander and he is going to share his expertise on interior and cover design. Joel is an award-winning book designer and blogger. He’s been launching the careers of self-publishers since 1994 from his book design and consulting practice at Marin Bookworks in San Rafael, California. Joel is the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish, and he writes TheBookDesigner, a popular blog on book design, book marketing and the future of the book. Joel also is the founder of The Self-Publishing Roadmap, a training course for authors, and BookDesignTemplates.com, where he provides tools and services for authors who publish their own books. And he has just published The Self-Publisher’s Ultimate Resource Guide, with coauthor Betty Sargent IN THIS EPISODE YOU’LL DISCOVER: Just how important is design to the overall impact of a book. What makes a good cover design, and what makes a bad one. What makes a good interior design. Two ways to make sure you hire a great designer who understands you and your book. Why you are sometimes not the best judge of a great cover for your own book (and who is). The two biggest mistakes authors make when it comes to book design. RESOURCES AND...

#11 Do-It-Yourself Publicity For Authors — with Joan Stewart, the Publicity Hound

Podcast: Play in new window | DownloadSubscribe: Android | RSSDo you think your book might sell more copies–and help more people–if you could land an article in a major newspaper or magazine? Would a TV spot on The Today Show or your local nightly news be useful to your career? Do you dream of getting great publicity, but can’t afford to pay for an expensive PR agency? If so, you’re going to LOVE today’s interview. I’m here with Joan Stewart, The Publicity Hound, and she is going to share the best Do It Yourself publicity strategies so you can get the media attention you (and your book) deserve. Joan Stewart works with business owners, nonprofits and organizations that need free publicity in traditional and social media. For almost two decades she has trained and coached thousands of people on how to get free publicity that helps them establish credibility, enhance their reputation, position themselves as experts, sell more products and services, and promote a favorite cause or issue–without an expensive publicist. She helps people through her live events, online training, consulting and The Publicity Hound Mentor Program. Joan is the author of 10 ebooks on publicity and PR, and has contributed to more than 60 books on various publicity and business topics. IN THIS EPISODE YOU’LL DISCOVER: What publicity really is, and why it’s such an important skill for authors The best questions to ask yourself before you do ANY marketing or publicity How to position yourself so that readers come to you Why marketing can feel uncomfortable, and what to do about it The biggest mistakes authors make when trying to...

#7 How to Use Social Media to Build Your Author Platform – Rich Brooks

Podcast: Play in new window | DownloadSubscribe: Android | RSSHave you ever wondered how to build a platform of followers when you’re starting from nothing? Do you ever feel overwhelmed at the thought of promoting your book on social media? Do you ever wonder where bloggers and YouTubers and Instagrammers come up with all that content without resorting to pictures of their dinner? If social media is a bit of a mystery to you, or you just want to learn some cool ways to use social media to sell more books, you’re going to love today’s interview. I’m here with Rich Brooks. Rich is the founder and president of Flyte New Media, a web design and marketing firm in Portland, Maine, as well as a nationally recognized speaker on entrepreneurship, digital marketing and social media. He is a founder of The Agents of Change Digital Marketing Conference, an annual conference on search, social & mobile marketing. He also runs The Marketing Agents Podcast, where he interviews marketing experts from around the world on search, social & mobile marketing. IN THIS EPISODE YOU’LL DISCOVER: How do you build an audience if you’re starting from nothing? When is the best time to start building an audience on social media? How often should authors post and how do you find the time? What’s the easiest way to come up with content? What are the most common mistakes authors make with social media? RESOURCES and LINKS: Head on over to Flyte New Media to see what Rich calls his “day job”. Learn more about Rich’s annual conference, Agents Of Change. Interested to hear...