#32 How to Create Impact with Your Book — Wendy Lipton Dibner

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSHave you ever dreamed about reaching millions of people with your book? Do you want your book to change people’s lives? Are you wondering how in the world the A-list authors do it? Today we’re talking with Wendy Lipton-Dibner and she is going to share with us a little about how to write and market a book that has a real IMPACT in the world. Wendy Lipton-Dibner is the world’s leading authority on business development through impact strategy. President of Professional Impact, Inc. and founder of Move People to Action, Wendy is internationally recognized for her unparalleled ability to help clients maximize and capitalize on the unique impact they bring people’s lives through one-of-a-kind marketing, products and services. Wendy a multi international bestselling author and highly sought-after keynote speaker and media guest. She serves as a trusted advisor to doctors, executives, start-up entrepreneurs and top influencers around the globe and she is the author of the new business acceleration book, Focus On Impact® – The 10- Step Map to Reach Millions, Make Millions and Love Your Life Along the Way. IN THIS EPISODE, YOU’LL DISCOVER: The 3 Step Impact Formula How to write an impactful book that reaches millions How authors can start making an impact right away The 4 different action types, and how they approach impact differently Why content is no longer king (and what has replaced it)           RESOURCES & LINKS: Find Wendy’s website: Focus On Impact Follow Wendy on Twitter: @ImpactExpert Wendy’s...

#30 How to Get More Than Your Fair Share of Media Attention (for free)–With Dean Rotbart

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSHave you ever heard the saying, “advertising is what you pay for, publicity is what you PRAY for”? Would you like to get some of that publicity action for your book? Would you like to have journalists writing about you and telling others to buy your book? Well today we’re talking with Dean Rotbart—master Buzz Snatcher. Dean was an investigative financial journalist for the Wall Street Journal, where he served as a ‘Heard on the Street’ columnist and an investigative reporter. He was the winner of the John Hancock Award for Excellence in Financial Reporting and was nominated by the Journal for the Pulitzer Prize in Explanatory Journalism. Through his Reputation Tool Chest workshops and training programs, he uses his extensive expertise to help Global 500 corporations as well as small businesses and entrepreneurs build (or rebuild) their reputations through the media. He also teaches these techniques through his radio shows Monday Morning Radio and Business Unconventional. Dean uses the term “Buzz Snatching” to describe his method of incorporating cutting-edge media relations, social networking, content generation, event planning and other non-conventional methods of getting the public thinking and talking about you and your book. IN THIS EPISODE YOU’LL DISCOVER:  What exactly is buzz snatching and how it can help you gain a TON of media attention. A step-by-step walk through of the 5 pillars of Buzz Snatching. The most common mistake made by authors with low book sales. Examples of over-the-top (but respectful) publicity stunts and why you have to stand out to get attention. LINKS AND RESOURCES:...

#29 More Best Seller Strategies –with Rob Kosberg

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSHave you ever wondered what it takes to be a best-selling author? Did you know there are tested strategies that can practically guarantee best-seller status? Would you like to know what they are? Today we’re talking with Rob Kosberg and he is going to share with us how he has taken more than 100 authors to best seller status over the past few years. Rob Kosberg is a #1 best selling author, founder of BestSellerPublishing and has been featured on ABC, CBS, NBC, FOX and the Wall Street Journal. Rob has spoken to and taught thousands of entrepreneurs, coaches and consultants how to stop hunting for clients and instead position themselves as the hunted. Through his trademarked Publish. Promote. Profit. (TM) program Rob helps his clients to create their own professional, best selling book (guaranteed) and then teaches them how to use that book to grow their income via speaking engagements, free publicity and lead generation strategies. Rob used his own best selling book and these strategies to build his last company to over $1,000,000 in income in less than 15 months. IN THIS EPISODE YOU’LL DISCOVER: How many books do you have to sell to be a best seller? Do you have to be some kind of celebrity to become a best seller? What’s the best way to launch a book if there’s no platform, no email list, nothing. How can authors start building some buzz? What are some ways to promote a book using offline media like TV and radio? What are some ways to promote...

#28 How to Build a Fan Base of 30,000 Through Social Media — With Charlotte Eriksson

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSWould 30,000 raving fans make a difference to your career? Do you think a following like that would help you sell more books? Would you like to know how one young musician and poet did just that? Today we’re talking with Charlotte Eriksson and she is going to share with us how she built an international community of followers through social media. Charlotte Eriksson is a songwriter, publisher and author from Sweden, but is currently living somewhere in Europe, wherever the inspiration is for the moment. She left everything she had and knew in Sweden as a teenager, and moved to London to dedicate her whole life to her writing and music. Since then she has started her own publishing and distribution company Broken Glass Records. She published her first book Empty Roads & Broken Bottles; in search for The Great Perhaps. She has produced and released six critically acclaimed albums, reached #2 on the Swedish iTunes chart. She has also toured all over the UK and Europe, and gained a following of over 31,000 followers on her social sites like Twitter and Tumblr. Her new book of prose and poetry Another Vagabond Lost To Love: Berlin Stories was published in May, 2015. IN THIS EPISODE YOU’LL DISCOVER: What made Charlotte decide to leave her home as a teenager How she not only survived, but thrives, as a musician and poet traveling all over Europe How she build a massive “hard core” following on social media sites like Twitter and Tumblr What activities writers should focus on when growing...

#27 Email Marketing for Authors –with Louise Crooks

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAre you building an email list of your readers and fans? Did you know that building an email list is one of the most important things you can do for your long-term success. Would you like to know the easiest way to start? Well, today we’re talking with Louise Crooks and she is going to share with us a little about how authors can build email lists. Louise Crooks is known as The Keys to Clarity Coach. She is an intuitive Holistic Business Coach, radio show host, speaker, and co-author of Stepping Stones to Success also featuring Jack Canfield and Deepak Chopra. She supports soul-driven coaches, healing practitioners and transformational authors to create exponential and aligned VISIBILITY so they can get their messages out into the world and get the attention of their IDEAL clients and readers. Louise helps her clients through her KeystoClarity System for Success program, as well as her niching and visibility programs. She believes there is no cookie cutter solution to marketing, and she explores your unique path with you to create success. She also helps authors build their platform ready for their book launch, and has interviewed many new authors launching their books and published their interviews as the roving journalist for Published Magazine. You can learn more about Louise and her services at www.keystoclarity.com   IN THIS EPISODE YOU’LL DISCOVER: What is email marketing and what is it not? When should an author start thinking about building an email list? What’s the best way for an author to start growing their list?...

#20 How to Plan a Book Celebration –with Judith Briles

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSWhen you launch your book, are you planning a HUGE party? Did you know that launch parties can go WAY beyond old-fashioned bookstore signings? And did you know throwing yourself a big party can be a great way to market your book? Today we’re talking with Judith Briles and she is going to share with us a little about organizing book celebrations. Judith Briles is an advocate for authors and writers and is known as The Book Shepherd. Delivering practical publishing information and guidance, she is the author of 32 books, many of them award-winning best sellers. Her latest books include: Snappy Sassy Salty: Wise Words for Authors and Writers and Author YOU: Creating and Building Your Author and Book Platforms. Her books and her mouth have generated in excess of $5,000,000 in revenues and taken her from Oprah to Good Morning America, CNN, the Wall Street Journal and more. Judith is the Chief Visionary Officer of AuthorU.org, a non-profit membership organization dedicated to the author who wants to be seriously successful. IN THIS EPISODE YOU’LL DISCOVER:  When is the best time to throw a party for your book. Why book celebrations are important beyond just throwing yourself a party. Marketing benefits from book celebrations that help your book in the long run. How far in advance to start planning. Getting creative with food and drink. When should you start talking about your celebration. Alternative venues that may work better than a bookstore for your event. How to keep people entertained during the event. How to keep in...