#28 How to Build a Fan Base of 30,000 Through Social Media — With Charlotte Eriksson

Podcast: Play in new window | DownloadSubscribe: Android | RSSWould 30,000 raving fans make a difference to your career? Do you think a following like that would help you sell more books? Would you like to know how one young musician and poet did just that? Today we’re talking with Charlotte Eriksson and she is going to share with us how she built an international community of followers through social media. Charlotte Eriksson is a songwriter, publisher and author from Sweden, but is currently living somewhere in Europe, wherever the inspiration is for the moment. She left everything she had and knew in Sweden as a teenager, and moved to London to dedicate her whole life to her writing and music. Since then she has started her own publishing and distribution company Broken Glass Records. She published her first book Empty Roads & Broken Bottles; in search for The Great Perhaps. She has produced and released six critically acclaimed albums, reached #2 on the Swedish iTunes chart. She has also toured all over the UK and Europe, and gained a following of over 31,000 followers on her social sites like Twitter and Tumblr. Her new book of prose and poetry Another Vagabond Lost To Love: Berlin Stories was published in May, 2015. IN THIS EPISODE YOU’LL DISCOVER: What made Charlotte decide to leave her home as a teenager How she not only survived, but thrives, as a musician and poet traveling all over Europe How she build a massive “hard core” following on social media sites like Twitter and Tumblr What activities writers should focus on when growing their platform...

#27 Email Marketing for Authors –with Louise Crooks

Podcast: Play in new window | DownloadSubscribe: Android | RSSAre you building an email list of your readers and fans? Did you know that building an email list is one of the most important things you can do for your long-term success. Would you like to know the easiest way to start? Well, today we’re talking with Louise Crooks and she is going to share with us a little about how authors can build email lists. Louise Crooks is known as The Keys to Clarity Coach. She is an intuitive Holistic Business Coach, radio show host, speaker, and co-author of Stepping Stones to Success also featuring Jack Canfield and Deepak Chopra. She supports soul-driven coaches, healing practitioners and transformational authors to create exponential and aligned VISIBILITY so they can get their messages out into the world and get the attention of their IDEAL clients and readers. Louise helps her clients through her KeystoClarity System for Success program, as well as her niching and visibility programs. She believes there is no cookie cutter solution to marketing, and she explores your unique path with you to create success. She also helps authors build their platform ready for their book launch, and has interviewed many new authors launching their books and published their interviews as the roving journalist for Published Magazine. You can learn more about Louise and her services at www.keystoclarity.com   IN THIS EPISODE YOU’LL DISCOVER: What is email marketing and what is it not? When should an author start thinking about building an email list? What’s the best way for an author to start growing their list? In other...

#26 How to Align Your Book and Your Business For Maximum Profits–with Russell Brunson

Podcast: Play in new window | DownloadSubscribe: Android | RSSHave you ever heard that you should build backend products and services tied to your book? Did you know that’s one of the best ways to make money with a book? Whether you write fiction or non-fiction . . . Whether you have a business already or not . . . And have you ever wondered exactly what you should create and how the heck you sell them? Today I am so excited to be talking with Russell Brunson. He is going to share with us a little about actually creating and selling backend products based on your book. Russell started his first online company while he was wrestling at Boise State University.  Within a year of graduating he had sold over a million dollars worth of his own products and services from his basement. For over 10 years now Russell has been starting and scaling companies online.  He owns a software company, a supplement company, a coaching company, and he is the author of the best selling book DotComSecrets: the Underground Playbook for Growing Your Company Online. DotComSecrets was written to help entrepreneurs around the world to start, promote, and grow their companies online. And it’s been getting rave reviews from people like Tony Robbins and Dan Kennedy. IN THIS EPISODE YOU’LL DISCOVER:  The “secret formula” for intentionally designing your business to align with your book.  How to create a backend using the Value Ladder strategy. The different kinds of products or services you can create and sell. Examples of how to businesses can use this strategy for non-fiction...

#25 How Hybrid Publishers Can Help You Get Published –with Julie Salisbury

Podcast: Play in new window | DownloadSubscribe: Android | RSSAre you frustrated with waiting to be “accepted” by a traditional publisher or agent? Does the idea of self-publishing make you a little nervous? Did you know there’s a middle ground–where a professional publisher partners with you to make your book a reality and get it out into the world? Today we’re talking with Julie Salisbury and he/she is going to share with us a little about the hybrid publishing model. Julie has a background in marketing and product development on an international scale. She is the founder and CEO of Influence Publishing–an independent, hybrid publisher with the mandate of publishing books that influence positive change in the world. Under that umbrella, they have published non-fiction and fiction titles that span a wide spectrum of topics from health and wellness to business, self-help, children’s literature, memoirs and more. From health experts to business leaders, from artists, performers, and athletes to leaders in the self-help field, Influence Publishing has helped countless authors throughout Canada, the U.S., and the world, share their stories. She is also an author herself, and the creator of InspireABook workshop, a unique step by step system to help first time authors write, publish and promote their books.   IN THIS EPISODE YOU’LL DISCOVER: How much it really costs to publish a high-quality book, and why you might want to pay for it up front. How traditional publishers might be taking advantage of you. The pros and cons of using a hybrid publisher instead of a traditional publisher. The pros and cons of using a hybrid publisher instead of...

#20 How to Plan a Book Celebration –with Judith Briles

Podcast: Play in new window | DownloadSubscribe: Android | RSSWhen you launch your book, are you planning a HUGE party? Did you know that launch parties can go WAY beyond old-fashioned bookstore signings? And did you know throwing yourself a big party can be a great way to market your book? Today we’re talking with Judith Briles and she is going to share with us a little about organizing book celebrations. Judith Briles is an advocate for authors and writers and is known as The Book Shepherd. Delivering practical publishing information and guidance, she is the author of 32 books, many of them award-winning best sellers. Her latest books include: Snappy Sassy Salty: Wise Words for Authors and Writers and Author YOU: Creating and Building Your Author and Book Platforms. Her books and her mouth have generated in excess of $5,000,000 in revenues and taken her from Oprah to Good Morning America, CNN, the Wall Street Journal and more. Judith is the Chief Visionary Officer of AuthorU.org, a non-profit membership organization dedicated to the author who wants to be seriously successful. IN THIS EPISODE YOU’LL DISCOVER:  When is the best time to throw a party for your book. Why book celebrations are important beyond just throwing yourself a party. Marketing benefits from book celebrations that help your book in the long run. How far in advance to start planning. Getting creative with food and drink. When should you start talking about your celebration. Alternative venues that may work better than a bookstore for your event. How to keep people entertained during the event. How to keep in touch with...

#18 How to be a Best Seller –with Viki Winterton

Podcast: Play in new window | DownloadSubscribe: Android | RSSWould you like your book to be a best seller? Does it seem like an impossible dream? Would you like to know what it takes to make that happen? Today we’re talking with Viki Winterton and she is going to share with us how her company Expert Insights Publishing has created over 500 best sellers. Viki Winterton is founder of Expert Insights Publishing, home of best-selling and award winning books and magazines, where visionaries and those on the rise come together to create immediate impact. Expert Insights Publishing is built on the solid foundation of over 25 years of expertise in promotion, publishing, product development, networking, and success. Fortune 100 companies and individuals across the globe know Viki for fostering powerful and loyal relationships and supporting her communities in wildly creative, unique, and wonderful ways. Viki is also a multiple #1 International Best-Selling Author and Award-Winning Publisher, founder of Bestselling Authors International Organization, Write Now! broadcast and Write Away, Write Now!, the global community where writers find everything they need at each stage of their journey. Episode Bonus: Just for you–Viki is giving away PDF copies of her #1 best selling books. Click to get access to this valuable information. IN THIS EPISODE YOU’LL DISCOVER: What being a “Best Seller” really means. Does being a best seller really make a difference in the long run? What are the steps to becoming a best seller? Are they different for fiction vs. non-fiction? When is the best time to start thinking about what to do to become a best seller? What are...