#38 How to Sell Your Book Everywhere (except the bookstore) – with Brian Jud

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAre you frustrated or overwhelmed with trying to get your book into bookstores? Have you abandoned all hope of selling outside of Amazon? Have you ever wondered if there’s some kind of secret to selling books that you just don’t know about? Today we’re talking with Brian Jud and he is going to share that secret with us. It’s called “Special Sales” and he’s been selling books this way to non-traditional sources for a very long time. Brian Jud is the Executive Director of the Association of Publishers for Special Sales. He is a book-marketing consultant, and the author of books about selling books to non-bookstore buyers including How to Make Real Money Selling Books and Beyond the Bookstore. He has also written five books on career transition that are distributed internationally. Brian was the host of the television series The Book Authority. And he sells other people’s books on a non-returnable, commission basis to non-bookstore buyers.   IN THIS EPISODE YOU’LL DISCOVER: The biggest mistakes to look out for. How to approach and sell to the non-retail segment. The two big segments of non-bookstore sales–retail and non-retail. The definition of “special sales” and why you should be using it. How big is the non-bookstore sales market. How to approach and sell to the retail segment. The best place to start reaching out. How you can outsource everything for Special Sales if you hate to sell or don’t have time to sell.         RESOURCES and LINKS: MANTA.com BizTradeShows.com Brian’s Website: Bookmarketing.com Follow Brian on Twitter:...

#37 Fiction Book Marketing Tips -with Jen Blood

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAre you a fiction writer? Have you ever wondered if indie published authors can really make it in the fiction world? Would you like to know how one successful author markets her books to best selling status over and over again? Today we’re talking with Jen Blood and she is going to share with us a little about writing mysteries and how she markets her books. Jen Blood is a freelance writer, public speaker, and author of the bestselling Erin Solomon Mysteries. Her books have been awarded the B.R.A.G. Medallion and the Awesome Indies Award for Excellence in Independent Publishing. To date more than 300K copies have been downloaded worldwide since she published her first title, All The Blue Eyed Angels, in February of 2012. She holds an MFA in Creative Writing/Popular Fiction from the University of Southern Maine, is a regular blogger with Maine Crime Writers, and leads seminars and does one-on-one consulting on all aspects of publishing and book marketing for independent authors. Jen’s latest novel, Midnight Lullaby, is a prequel to the Erin Solomon Mysteries that follows reporter duo Diggs and Solomon as they investigate the ritual murder of a Sudanese woman in Portland, Maine, during the summer of 2000. IN THIS EPISODE YOU’LL DISCOVER: Jen’s daily writing routine The first steps she recommends to her book marketing clients How to decide which publishing route to take–traditional or indie Why you might want to put off launching your first book Two smart things Jen is doing to build her mailing list and subscribers What to...

#36 How One Author Generates a 6-Figure Income –with Kevin Kruse

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS Do you have enough time? Enough to write your books and market your books and work your day job and raise your family? Would you like to learn how to find more time in your day, and be happier while doing more? Today we’re talking with Kevin Kruse and he is going to share with us a little about his writing and publishing journey. Kevin Kruse is an Inc 500 serial entrepreneur, New York Times bestselling author, and Forbes columnist. Kruse has been named a Top 100 Business Thought Leader by Trust Across America. Over the last 20 years Kevin has started or co-founded several multi-million dollar companies which have won awards for both fast growth (Inc 500) as well as employee engagement As a keynote speaker and performance coach, Kevin has worked with Fortune 500 CEOs, startup founders, US Marine Corps officers and non-profit leaders. In his new book, 15 Secrets
Successful People Know About
Time Management, Kevin teaches
readers how to move from “overworked and overwhelmed” to “productive and prosperous”. Since quitting his day job to become a full time indie author, Kevin has also recorded his marketing efforts and monthly income on his blog authorjourneyto100k.com In This Episode, You’ll Discover: How to find more time in your day, and be happier! What to do if you feel like you’re “not doing enough” The most surprising thing Kevin learned from interviewing 200 billionaires, Olympic atheletes, and other high achievers Why having the right mindset is crucial to begin productive Why to set an MIT (and when to get...

#32 How to Create Impact with Your Book — Wendy Lipton Dibner

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSHave you ever dreamed about reaching millions of people with your book? Do you want your book to change people’s lives? Are you wondering how in the world the A-list authors do it? Today we’re talking with Wendy Lipton-Dibner and she is going to share with us a little about how to write and market a book that has a real IMPACT in the world. Wendy Lipton-Dibner is the world’s leading authority on business development through impact strategy. President of Professional Impact, Inc. and founder of Move People to Action, Wendy is internationally recognized for her unparalleled ability to help clients maximize and capitalize on the unique impact they bring people’s lives through one-of-a-kind marketing, products and services. Wendy a multi international bestselling author and highly sought-after keynote speaker and media guest. She serves as a trusted advisor to doctors, executives, start-up entrepreneurs and top influencers around the globe and she is the author of the new business acceleration book, Focus On Impact® – The 10- Step Map to Reach Millions, Make Millions and Love Your Life Along the Way. IN THIS EPISODE, YOU’LL DISCOVER: The 3 Step Impact Formula How to write an impactful book that reaches millions How authors can start making an impact right away The 4 different action types, and how they approach impact differently Why content is no longer king (and what has replaced it)           RESOURCES & LINKS: Find Wendy’s website: Focus On Impact Follow Wendy on Twitter: @ImpactExpert Wendy’s...

#30 How to Get More Than Your Fair Share of Media Attention (for free)–With Dean Rotbart

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSHave you ever heard the saying, “advertising is what you pay for, publicity is what you PRAY for”? Would you like to get some of that publicity action for your book? Would you like to have journalists writing about you and telling others to buy your book? Well today we’re talking with Dean Rotbart—master Buzz Snatcher. Dean was an investigative financial journalist for the Wall Street Journal, where he served as a ‘Heard on the Street’ columnist and an investigative reporter. He was the winner of the John Hancock Award for Excellence in Financial Reporting and was nominated by the Journal for the Pulitzer Prize in Explanatory Journalism. Through his Reputation Tool Chest workshops and training programs, he uses his extensive expertise to help Global 500 corporations as well as small businesses and entrepreneurs build (or rebuild) their reputations through the media. He also teaches these techniques through his radio shows Monday Morning Radio and Business Unconventional. Dean uses the term “Buzz Snatching” to describe his method of incorporating cutting-edge media relations, social networking, content generation, event planning and other non-conventional methods of getting the public thinking and talking about you and your book. IN THIS EPISODE YOU’LL DISCOVER:  What exactly is buzz snatching and how it can help you gain a TON of media attention. A step-by-step walk through of the 5 pillars of Buzz Snatching. The most common mistake made by authors with low book sales. Examples of over-the-top (but respectful) publicity stunts and why you have to stand out to get attention. LINKS AND RESOURCES:...

#29 More Best Seller Strategies –with Rob Kosberg

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSHave you ever wondered what it takes to be a best-selling author? Did you know there are tested strategies that can practically guarantee best-seller status? Would you like to know what they are? Today we’re talking with Rob Kosberg and he is going to share with us how he has taken more than 100 authors to best seller status over the past few years. Rob Kosberg is a #1 best selling author, founder of BestSellerPublishing and has been featured on ABC, CBS, NBC, FOX and the Wall Street Journal. Rob has spoken to and taught thousands of entrepreneurs, coaches and consultants how to stop hunting for clients and instead position themselves as the hunted. Through his trademarked Publish. Promote. Profit. (TM) program Rob helps his clients to create their own professional, best selling book (guaranteed) and then teaches them how to use that book to grow their income via speaking engagements, free publicity and lead generation strategies. Rob used his own best selling book and these strategies to build his last company to over $1,000,000 in income in less than 15 months. IN THIS EPISODE YOU’LL DISCOVER: How many books do you have to sell to be a best seller? Do you have to be some kind of celebrity to become a best seller? What’s the best way to launch a book if there’s no platform, no email list, nothing. How can authors start building some buzz? What are some ways to promote a book using offline media like TV and radio? What are some ways to promote...