#50 Illustrated Book Gets a Digital Upgrade – with J.B. Rivard

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSDid you ever read Alice in Wonderland or Winnie the Pooh as a kid?  Remember those beautiful pen-and-ink drawings that lovingly illustrated the stories? Have you ever wondered what happened to that style of illustrated books? Today we’re talking with ­­­­­­­­­­J.B. Rivard and he is bringing back the pen-and-ink illustrations with his book Illusions of Magic—a story of love and intrigue in 1933 Chicago. As a young child, J.B. Rivard began drawing by copying newspaper comics. In his teens, he drew illustrations for his high school’s award-winning yearbook. He attended the Chicago Academy of Fine Arts and his art has appeared in more than fifty juried exhibitions, earning many prizes and awards. He’s an artist-member of the Salmagundi Club of New York City. He’s joined today by his wife Anya Carlson who was an important partner in the publishing and marketing phases of this book. Learn more: http://www.illusionsofmagic.com/ IN THIS EPISODE: Which came first—the story or the illustrations? When a book takes nearly a decade to complete—how do you know when it’s actually done? Why he decided to go digital with his illustrated book How JB creatively attracts reviewers with his “99 Club” How to use the byproducts of your work for marketing       RESOURCES & LINKS: J.B.’s website: Illusions of Magic Gray Dog Press J.B.’s...

#46 Simple Book Marketing Strategies on Facebook and Amazon- with Scott Lorenz

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSBe honest… did you think you were done with your job as an author when you typed “The End”?  Have you heard that you need to market your book, but aren’t sure where to start? Are you overwhelmed by all the book marketing advice out there? Today we’re talking with book publicist ­­­­­­­­­­Scott Lorenz and he is going to share with us a little about easy things you can do to market your book—whether it’s been out for a week or a few years. Scott is President of Westwind Communications, a public relations and marketing firm with a special knack for working with authors and entrepreneurs to help them get all the publicity they deserve and more. He works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th. He’s handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. He’s generated media coverage for numerous genres including, fiction, health, romance, business and children. Scott Lorenz is a regular contributor to The San Francisco Book Review, Small Business News by PR Newswire and articles from his blog The-Book-Publicist.com are distributed to thousands of authors across multiple platforms each month including the Independent Book Publishers Association and The Association of Publishers for Special Sales. Lorenz is frequently quoted in the press with appearances on MarketWatch, TheStreet.com, as well as other influential media outlets. You can learn more about Westwind Communications’ book marketing approach at book-marketing-expert.com. IN THIS EPISODE: The most important kind of marketing, and how to get it jump started...

#44 – How to Grow as a Writer by Working Outside Your Comfort Zone – with Tom Dowd

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSHave you ever wanted to write a book that was WAY outside your experience?  Did you shy away from it? Or did you embrace the challenge and hope for the best? Last year, I interviewed Tom Dowd about his nonfiction writing. Today he’s back, and he is going to share with us a little about challenging himself to write a really unusual book. (We’ll get to that in a minute… but let me remind you about Tom…) He is a prize-winning speaker, award-winning author, and trainer—all spurred by his need to be more than a painfully shy and introverted individual on a rollercoaster ride of success. In 2010, Tom utilized his extensive financial and customer service industry background in management and leadership to start his own business, “Thomas Dowd Professional Development & Coaching” where he uses lessons learned on his climb up the corporate ladder to help people “Transform into who you really want to be professionally.”   His books include Displacement Day: When My Job was Looking for a Job…A Reference Guide to Finding Work,     The Transformation of a Doubting Thomas: Growing from a Cynic to a Professional in the Corporate World,      From Fear to Success: A Practical Public-speaking Guide,      The Unofficial Guide to Fatherhood, and most recently Now What? The Ultimate Graduation Gift for Professional Success.   IN THIS EPISODE YOU’LL DISCOVER: How to cater to an unfamiliar target audience How to write short and concise prose How and why you should stretch yourself as a writer What to do when there’s a narrow window for...

#43 How to Plan and Execute a Successful Book Signing – with Gary D. Robson

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSHave you thought about how you plan to launch (or re-launch) your book?  Are book signings part of your plan? Are you a little lost on the details of how to set up and execute a great book signing? Today we’re talking with Gary D. Robson, and he is going to share with us a little about his career as a multi-genre author and book store owner. Gary Robson is the author of over two dozen books with total sales approaching half a million copies. He has written on technology, history, and tea. He also has the dubious distinction of having written more books about poop than any other author. His most recent books include the children’s book Who Pooped in Central Park? And Gary’s Guide to Successful Book Signings. In his copious spare time, he runs a bookstore and a boutique publishing company in Montana.   IN THIS EPISODE YOU’LL DISCOVER: How to approach a venue about hosting a book signing What is an “author persona” and why you need one How to get people to attend your signing When you should start planning your book signings What it really means when only a couple of people show up How to work together with the venue manager to create a successful event Just how many books can one guy write about poop?             RESOURCES & LINKS: Gary’s websites: GaryDRobson.com; TeaWithGary.com;  RedLodgeBooks.com Gary’s Facebook: Gary D. Robson Garry’s Twitter: @GaryRobson   GARY’S BOOKS:...

#41 Unexpectedly Becoming a Best-Selling Author – with Lisa Cherry Beaumont

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSHave you finished your book yet?   How about your next book? Have you ever wondered what it feels like to wake up and discover that your book is a best seller? Today we’re talking with Lisa Cherry Beaumont and she is going to share with us a little about her journey as a coach and brand new best-selling author. Lisa Cherry Beaumont is a Life Purpose Coach and Author of bestselling book Life Purpose Alchemy: Discover what fulfills you and do what you love for a living. Using her unique 6-step system, Lisa helps people who are stuck doing work they don’t love, and those who find themselves hopping from one frustrating business to the next, to understand what makes them happy and motivated and do work that’s meaningful to them.   IN THIS EPISODE YOU’LL DISCOVER: Lisa’s secret to getting the writing done. How she got the word out about her book and made it a best seller. How she is capitalizing on her new best-seller status. One great exercise to get un-stuck while writing. Whether you really need a writing routine or not.             LINKS AND RESOURCES: Website: lisacherrybeaumont.com Follow Lisa on Facebook: Authentic Life Coaching Follow Lisa on Twitter: @LisaBeaumont Follow Lisa on Youtube: The Life Purpose Alchemist   LISA’S...

#38 How to Sell Your Book Everywhere (except the bookstore) – with Brian Jud

Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAre you frustrated or overwhelmed with trying to get your book into bookstores? Have you abandoned all hope of selling outside of Amazon? Have you ever wondered if there’s some kind of secret to selling books that you just don’t know about? Today we’re talking with Brian Jud and he is going to share that secret with us. It’s called “Special Sales” and he’s been selling books this way to non-traditional sources for a very long time. Brian Jud is the Executive Director of the Association of Publishers for Special Sales. He is a book-marketing consultant, and the author of books about selling books to non-bookstore buyers including How to Make Real Money Selling Books and Beyond the Bookstore. He has also written five books on career transition that are distributed internationally. Brian was the host of the television series The Book Authority. And he sells other people’s books on a non-returnable, commission basis to non-bookstore buyers.   IN THIS EPISODE YOU’LL DISCOVER: The biggest mistakes to look out for. How to approach and sell to the non-retail segment. The two big segments of non-bookstore sales–retail and non-retail. The definition of “special sales” and why you should be using it. How big is the non-bookstore sales market. How to approach and sell to the retail segment. The best place to start reaching out. How you can outsource everything for Special Sales if you hate to sell or don’t have time to sell.         RESOURCES and LINKS: MANTA.com BizTradeShows.com Brian’s Website: Bookmarketing.com Follow Brian on Twitter:...