#7 How to Use Social Media to Build Your Author Platform – Rich Brooks


Have you ever wondered how to build a platform of followers when you’re starting from nothing?Rich Brooks Successful Author Podcast

Do you ever feel overwhelmed at the thought of promoting your book on social media?

Do you ever wonder where bloggers and YouTubers and Instagrammers come up with all that content without resorting to pictures of their dinner?

If social media is a bit of a mystery to you, or you just want to learn some cool ways to use social media to sell more books, you’re going to love today’s interview.

I’m here with Rich Brooks. Rich is the founder and president of Flyte New Media, a web design and marketing firm in Portland, Maine, as well as a nationally recognized speaker on entrepreneurship, digital marketing and social media. He is a founder of The Agents of Change Digital Marketing Conference, an annual conference on search, social & mobile marketing.

He also runs The Marketing Agents Podcast, where he interviews marketing experts from around the world on search, social & mobile marketing.


  • How do you build an audience if you’re starting from nothing?
  • When is the best time to start building an audience on social media?
  • How often should authors post and how do you find the time?
  • What’s the easiest way to come up with content?
  • What are the most common mistakes authors make with social media?


Head on over to Flyte New Media to see what Rich calls his “day job”.

Learn more about Rich’s annual conference, Agents Of Change.

Interested to hear interviews with social media experts? Check out Rich’s podcast, The Marketing Agents.

Interact with Rich on Twitter (his home away from home).


Other resources mentioned in this episode:

Constant Contact offers email marketing services.

Goodreads social media for readers and writers.

Ravelry social media for knitters and fiber enthusiasts.

The Mat social media for wrestlers.



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