Have you heard that you need to market your book, but aren’t sure where to start?
Are you overwhelmed by all the book marketing advice out there?
Today we’re talking with book publicist Scott Lorenz and he is going to share with us a little about easy things you can do to market your book—whether it’s been out for a week or a few years.
Scott is President of Westwind Communications, a public relations and marketing firm with a special knack for working with authors and entrepreneurs to help them get all the publicity they deserve and more.
He works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th.
He’s handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. He’s generated media coverage for numerous genres including, fiction, health, romance, business and children.
Scott Lorenz is a regular contributor to The San Francisco Book Review, Small Business News by PR Newswire and articles from his blog The-Book-Publicist.com are distributed to thousands of authors across multiple platforms each month including the Independent Book Publishers Association and The Association of Publishers for Special Sales.
Lorenz is frequently quoted in the press with appearances on MarketWatch, TheStreet.com, as well as other influential media outlets.
You can learn more about Westwind Communications’ book marketing approach at book-marketing-expert.com.
IN THIS EPISODE:
- The most important kind of marketing, and how to get it jump started
- Basic steps for authors using Facebook
- What to put on your Facebook page (for fiction and nonfiction)
- How to make sure your book gets found on Amazon
- What to put inside your Amazon book description
- How to glean social media content directly from your book
- What a book publicist does and how they can help you
LINKS & RESOURCES:
Scott’s Website: The-Book-Publicist.com
Scott’s Blog: Book-Marketing-Expert.com