#12 How to Make Sure Your Book Cover and Interior Design Look Professional and Credible — With Joel Friedlander


Once you’re finished writing and editing your manuscript, what happens next?

How do you take words on a page and turn them into a beautiful book that people will want to buy?Joel Friedlander-quote

If people judge books by their covers—and they do—what makes a cover that people want to buy?

Today we’re talking with Joel Friedlander and he is going to share his expertise on interior and cover design. Joel is an award-winning book designer and blogger. He’s been launching the careers of self-publishers since 1994 from his book design and consulting practice at Marin Bookworks in San Rafael, California.

Joel is the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish, and he writes TheBookDesigner, a popular blog on book design, book marketing and the future of the book.

Joel also is the founder of The Self-Publishing Roadmap, a training course for authors, and BookDesignTemplates.com, where he provides tools and services for authors who publish their own books. And he has just published The Self-Publisher’s Ultimate Resource Guide, with coauthor Betty Sargent


  • Just how important is design to the overall impact of a book.
  • What makes a good cover design, and what makes a bad one.
  • What makes a good interior design.
  • Two ways to make sure you hire a great designer who understands you and your book.
  • Why you are sometimes not the best judge of a great cover for your own book (and who is).
  • The two biggest mistakes authors make when it comes to book design.


Find Joel and thousands of free articles on all aspects of the book industry at: TheBookDesigner.com

Get done-for-you book design templates (for print and ebooks) at: BookDesignTemplates.com

Get a crash-course in good covers vs. bad covers here: Ebook Cover Design Awards

Joel’s Books:

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